Museum Vision

The Amuseum will be Blackpool’s first museum. Opening in 2020, it will be the biggest new museum development in the North West. It will tell the story of Blackpool as the UK’s first mass seaside holiday resort and its role in the development of British popular culture and entertainment.

Through fun and lively interactive displays the museum will reveal rarely told stories about variety, circus, magic, and dance. The displays will include over 800 objects brought together for the first time. These iconic and important objects come from Blackpool’s nationally significant collections and national partners including the Victoria & Albert Museum, EMI Group Archive Trust, British Music Hall Society and private collectors. It will become the authoritative voice on British popular culture and entertainment.

As well as celebrating Blackpool’s nationally resonant heritage and unseen collections, it will showcase collections from partners including the Victoria and Albert Museum (V&A) and EMI Archive Trust.

Our objectives include:

  • being central to building local pride and aspirations and helping to secure a new future for this iconic seaside resort
  • attracting 296,000 annual visits; creating 40 FTE museum jobs, £12.5m additional expenditure, and an annual GVA of £6.5m
  • creating 2500sqm of museum space including 1200sqm of immersive, interactive, family friendly exhibits
  • creating 100sqm of dedicated learning spaces, as well as a range of other public facilities
  • creating a 150sqm temporary exhibition gallery that will host temporary and touring displays about local themes and national popular culture, developing audiences, exploring stories and bringing new displays to Blackpool
  • delivering 34 wide‐ranging activities reaching over 40,000 people, including transformational programmes of formal and informal learning, real community involvement
  • developing Blackpool’s first Museum learning programme reaching 7,500 pupils annually
  • delivering a skills development programme including apprenticeships, work placements and 20 annual training opportunities
  • delivering a comprehensive volunteering programme with up to 1500 volunteer hours annually
  • generating civic pride and involve genuine community engagement instilling a sense of ownership and voice.